Building on Package Design 2: Brand Systems, Package Design 3: Interactive Systems focuses on the development of an extensive packaging system and retail consumer experience with interactive components and AI visualization. The result will be an in-depth, visionary case study founded on the assessment of a brand's global equity and portfolio needs that includes innovative manufacturing, technology, 3D modeling/rendering, and sustainable materials and techniques. Sub-branding, co-branding, global considerations, and industry-standard retail systems such as end caps, counter tops, freestanding retail and interactive displays will add to the understanding of the complete packaging and brand experience.
THIS COURSE IS ONLY OFFERED IN THE FALL AND SPRING TERMS, DEPENDENT ON DEMAND
Requisites
Take PRD-442, Package Design 2: Brand Systems