When you brand yourself, you hold the power of perception. This course will help students think strategically about shaping their identities within the spaces they work. By extrapolating each person's competitive advantage, we will discuss developing your brand and executing a marketing strategy based on that. We will also cover today's common digital tools in marketing including utilizing social media, generating website traffic, making sense of analytics, search engine optimization, and blogging. We hope that by the end of the class, students will have developed a brand strategy specific to their career trajectory.
PHOT-125: On Brand
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