PHOT-263: The Advertising Photographer

The Advertising Photographer: From Concept to Completion, is a course that mirrors the development and execution of a professional advertising photo shoot. Beginning with brand or products' research to concept ideation and storytelling, Students will learn how to communicate stylized ideas through the use of photography, imaging, and photo-treatments. This course guides students through the process of executing a professional advertising photo shoot. Course demos will include a fully produced photo shoot with an automobile, models, professional grip, and stylists. Each student will get a chance to partake in each roll; photographer, assistant, digital tech, and producer. The shoot will be followed by an in-depth look into the process of making selects, as well as building out layered Photoshop files for final finish and color grade. This course will include several industry guest speakers that will provide in depth insight into their area of expertise. The course will culminate with students producing, shooting, and finalizing their own photo shoot. These shoots will be centered around a client or product with an understanding of how the content will speak to the target demographic. Students will learn all aspects of an advertising shoot that include; estimates, pre-production deck, scout locations, pre-block out shots, and team building of stylists, make-up artists, and assistants needed to execute a professional advertising shoot. The outcome will be a composite of multiple images for the application of the perfect color grade.