PHOT-279A: Creative Narrative & Ideation

You only get one chance to make a second impression. Your numbers look great, the creative call went amazing, but that's not enough to seal the deal. This course is designed to prepare photography students for the reality of competitive bidding in the advertising marketplace. This course will examine successful treatments from working professionals, and cover strategies to create briefs that have visual impact, are clear in communication, and convincing in approach. The class will conclude with a final assignment that involves a tailored advertising assignment for each student, requiring a polished treatment and photographic execution.