"This brand sponsored, footwear industry, study-away intensive has two main components: (1) three successive 2-week footwear design assignments targeting Nike, Adidas and UnderArmour and (2) two 1-week business courses at Portland State University Business School with their students. 1. Each 2-week design project will have recent ACCD alumni from these three footwear brands reviewing the students' work each evening leading to final presentations for each brand. 2. The two business courses at PSU are part of PSU's summer Athletic & Outdoor program that will expose our students to footwear business practices and interaction with footwear business students and guest lecturers from the footwear business outside of design. The courses will cover business competitive dynamics and product briefing. The PSU product briefing course I teach will have the students from both programs cooperate on a footwear product brief and resultant product ideation."
PRD-804A: Footwear Des Busn S1
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