PRD-322: Moodboards As Design Process

MOODBOARDS AS DESIGN PROCESS Responding to new market needs, using creative visual language to communicate strategy and ideas. The future calls for greater responsibility, community and locality, the role of 'designer' must evolve to address the fast-growing demands of global markets. Using mood-boards as a strategy for communication, students are asked to respond to a new set of needs: re-defining and re-thinking the meaning, manifestation and experience of objects and environments in everyday life. Students will choose one topic and take a deep dive into understanding the shift toward a new way of living, proposing innovative solutions through relevancy, materiality and engagement. Each mood-board will be translated both in analog form (exploring physical representation (eg. model) / interpretation of their topic) and digital form (exploring a screen-based representation of their topic).