Design Gen Z/A's ideal collaboration partner for Samsung that will excite young people. New opportunities for the brand in sports, luxury, transportation, soft goods and beyond. Students will be asked to research Gen Z and Gen A. Based on the insights gathered, students will (in teams) create bold and forward thinking concepts to help broaden opportunities for the Samsung brand beyond the traditional wearable tech and mobile phones they are known for. A strong interest in CMF and trend forecasting is a must.
Requisites
Must be 5th Term or higher