GMGX-601B: Graduate Studio 3B

The connection of research, analytic process, and strategy is the starting point of all work. Typography, form, and meaning across media are emphasized. Students will explore communication across multiple media maintaining a clear messaging. Branded communication across media: print, motion, web, packaging, social media, space, and experience. Personal explorations and risk-taking via disruptive solutions. Fast prototyping and public dissemination of concepts. Starting with his or her goals, the student will create solutions including research and strategy, branding and identity, communication with the client, designer, and audience, conceptual deconstruction, the relationship between word, image, symbol, and technology, focus on DEI issues.