Visual Interaction Design (VxD) covers the process of designing branded experiences through interactive systems that are largely visual in nature. Students are taken through the entire process of conceptualization, research, exploration, refinement, and communication of a project. The course emphasizes process. To that end, it explores the application Experience Design through the use of scenario based methods; branding and visual design through the development of brand values and identity marks; Interaction and User Experience Design through the employment of research, structuring frameworks such as structure maps and wireframes, user testing, and behavior design; And design communication through the application of cinematics and storytelling. It is possible, and even encouraged to use a project from a branding and identity class done previously or concurrently. Graduate-level students are expected to provide more comprehensive research than undergrads and a written 500 word statement related to the project. Prerequisite: GMGX-561 VXD1: Intro to UI
Requisites
Take GMGX-561, Vis Ix Des 1: Intro to UI