Bachelor of Fine Arts
Graphic Design
Degrees and Certificates
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Graphic Design, -
Graphic Design (GGFX2), Master of Fine Arts -
Graphic Design (GGFX3), Master of Fine Arts
Courses
GMGX-700: Completed Thesis
Credits 0GMOT-152A: Motion Design 1
Credits 3Motion Design 1 is the first course where students learn how to bring their design to life in motion. Students will use their foundation learning outcome in typography, image based development and illustration studies to develop their creative suggestion before choreographing their solutions into animated form. Faculty will teach students the proper creative workflow as a motion designer from concept to final product. MD1 will feature a series of smaller in-class and homework assignments to build toward producing 2 larger term projects.
GMOT-202A: 3D Motion Graphics
Credits 33D Motion Graphics introduces 3-dimensional world into the motion design workflow by learning to design and conceptualize in Z space. Students will learn about modeling, lighting and render in various styles via series of in-class / homework assignments throughout the term in order to become comfortable with 3-dimensional design and animation workflow. Two major assignments are given in the course of the term. The first project will be to construct and composite a scene integrating 3D assets with live action scene. The 2nd project is to design and animate in 3D space with topics at the discretionary of the faculty.
GMOT-203: Sequential Design 1
Credits 3Teaches foundational storytelling and design-based narratives. Students should be 2nd-3rd term standing.
GMOT-252: Motion Design 2
Credits 3GMOT-253: Sequential Design 2
Credits 3This class furthers the design and sequencing skills from Storyboarding 1 with live-action incorporation in their storyboards. Students will have to shoot their subjects. Students can incorporate CG around the subject, but the subject has to be shot. The learning outcome is for them to get used to thinking and working outside of the confinement of their computers and dealing with doing auditions for a shoot and actually directing, but the end result are boards, not full blown animation.
Students must be 4th term or higher. Highly suggested that Type 3 and Communication Design 3 have already been completed.
GMOT-302: Advanced 3D Motion Graphics
Credits 3GMOT-303: Type 5: Motion
Credits 3Type 5: Motion deals the necessity of the implementation and analysis of typographic use in the digital realm. It examines type families that are optimal for screen-based applications. This course also shows the relationship with typographic use in print-based applications but shows that there is a distinct messaging advantage when utilized properly within digital applications.
GMOT-305: Information Design for Motion
Credits 3The course teaches how to contextualize original or existing messages into unique and experimental forms with story and motion as the final learning outcome. Students will explore a variety of approaches to communicate with graphic forms, pattern, and typography. The solutions will focus on how motion can be an effective tool to contextualize information that's often complex and overwhelming. This course will also explore methods of distilling dense information into an engaging solution by implementing sight, sound and movement.
GMOT-351: Advanced Cinematic Motion
Credits 3Digital Motion Compositing is an advanced level transdisciplinary studies film course. Students from Film, Motion Graphics and Motion Illustration collaborate to create unique narrative solutions. The course will teach how to produce live-action green screen shoots and the proper methods of post-production development. Faculties will teach unique perspectives from a designer, director and a cinematographers point of view.
GMOT-403: Sequential Design 3
Credits 3This is a very fast paced concept to final design sequencing class. It is a portfolio-building class comparable to the Advanced Graphic Studio (AGS) sequence.
Students should be in their 6th-8th terms.
GMOT-452: Advanced Motion Studio 8
Credits 3THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GPKG-202: Package Des 1: Des Principles
Credits 3This course provides a broad overview of essential packaging design basics, including materials, production methods, and experimental investigation.
GPKG-252: Package Design 2: Brand Sys
Credits 3This elective course focuses on packaging systems as relevant branding mechanisms in contemporary consumer packaging design and development. Students will be exposed to creative concepting as it relates to strategic planning and thinking appropriate to the client?s goals and intent as well as the market in which the client is positioned. Additional emphasis will be placed on developing students? ability to conduct meaningful research and analysis. Students will address projects involving the revitalization of existing brands as well as creating a brand image vis-224-vis a product, identity and subsequent packaging applications within a cogent marketing program.
GPKG-302: Package Des 3: Interactive Sys
Credits 3PKG Design 3 focuses on one advanced packaging system involving the retail consumer experience utilizing interactive strategies. The process and methodologies used to innovate and create extensive packaging systems complete with retail merchandising experiences to promote the brand, it's product offerings and story will be key in how one develops, strengthens defines a marketing and brand strategy. Through considered and thoughtful assessment of a brands global equity and portfolio needs, you will learn to influence, persuade and sell the packaging strategy through advanced audit, manufacturing, sustainability, evaluation & presentation techniques. Sub-branding, Co-branding, global considerations, and retail systems such as end caps, counter tops, freestanding retail and interactive displays will add to the understanding of the complete packaging & branded experience.
THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GPKG-402: Advanced Package Studio 7
Credits 3This senior studio course will build upon the skills from Package Design 1-3. Advanced use of materials, interactive branding and spatial/environmental retail skills will be implemented. The final deliverable will be portfolio-quality.
GPRT-102: Communication Design 1: Primer
Credits 3Course description and learning outcome: Fundamentals of messaging. Client/designer/audience. Concept and form. Image. Word. Symbol. Word and image exercises. Hierarchy levels. Generating powerful ideas. Public communication. Single message focus. Communication boot camp. Project types: Numerous exercises. Simple strong messages. Not about refinement, more about producing many concepts and solutions. Single surface communication. All b/w. Use of student photography. Scale changes: from posters to icons.
GPRT-103: Type 1: Fundamentals
Credits 3This class focuses on the study and generation of letterforms, including analysis of basic alphabet categories, historical background, and rationale of individual letter-style characteristics.
GPRT-152: Comm Des 2: Info & Context
Credits 3Course description and learning outcome: Messaging in different contexts. Design as: research/conception/form-giving/production. Research as catalyst for design ideas. Designing from a place of understanding (content, audience, context). Use of 2 contexts (ie.screen/print) /or audiences (ie. young/old)/ or formats (ie. poster/card). Use of modular division of space, simple grids. Use of color. Analysis of audience reaction and communication success or failure. Project types: 3 or 4 projects to give a variety of content types. One project with greater text component. Continuing emphasis on need for multiple ideas before designing.
GPRT-153: Type 2: Structure
Credits 3Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.
GPRT-157: Imagery and Meaning
Credits 3Lens-based imagery is fast becoming a universal language. This course explores the use of photography as a creative tool for graphic designers, creative directors, and others who wish to develop their skills and vision in the art direction of photography and professional photographers. We will study the history of collaborative image making while adding camera assignments, so that we may better understand the technical / aesthetic issues of photography. These include lensing, lighting, layout, file management, and image manipulation. We will further develop the skills needed to discern the quality of an image and to direct and create original photographic communications rather than using formulaic stock imagery. to discern the quality of an image and to direct and create original photographic communications rather than using formulaic stock imagery.
GPRT-158: Archetype Bending the Rules
Credits 3Students will be asked to explore and push boundaries of typography. Students will go through several analog experiments and layout exercises that reinforce their understanding of the layout and the use of type. These will be realized using traditional letterpress typesetting and printing techniques, and as well as investigating type and letterforms through alternative methods such as lino-cuts and mask printing. Students will have to slow down and rethink how one might develop design concepts using the forms and gestures inherent in this analog process.
GPRT-202: Comm Des 3: Narrative & Scale
Credits 3Course description and learning outcome: Introduces narrative sequence through temporal or spatial means. Messaging in 3 moves or more (images, screens, pages, sentences) or in 3 dimensions. Media agnostic (students may choose an appropriate medium/method). Builds on CD1+2 but adds serial/multiple communication. Deals with series/stories/sequences/choices/transitions. Project types: Messaging in sequence. Multiple pages or screens. Image or language sequences. Storyboards. Interaction or navigation choices. More complex grids. Multi-page documents. Motion.
GPRT-203: Type 3: Context
Credits 3Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.
GPRT-252: Comm Des 4: Identity Systems
Credits 3Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.
GPRT-253: Type 4
Credits 3Whilst reinforcing and developing previously learned typographic skills, students are introduced to more complex content loads, text problems, working with grids, as well as issues relating to combining type and image. The importance of context is emphasized, of finding an appropriate typographic tonality for a given situation. Projects may range from complex information structures to more open pieces exploring the expressive potential of typography.
GPRT-254: Type 4: Editorial Print: iPad
Credits 3This course is about integrating text and images in sequential applications, such as journals and magazines. Students learn to synthesize typography, color, and imagery to develop a project that addresses a defined audience.
GPRT-255: Type 4: Env Graphic Design
Credits 3An introduction into the exciting world of graphic design for buildings, places and spaces. Building upon the student's understanding of typography, composition and concept from previous courses, Environmental Graphic Design introduces the added 'layers' of scale, dimensionality and narrative. Basic to the course is the assumption that nearly all graphic design fundamentals (proportion, rhythm, figure/ground, etc.) as well many of the principles of good typography and audience experience are applicable to large scale design and three-dimensional forms. The course can also be viewed as a lead in to the graphic design discipline of environmental graphics with an emphasis on the important role graphic design plays in the built environment.
GPRT-302: Com Des 5: Publication
Credits 3This class focuses on publication design and process/production related to print.
GPRT-305: Information Design
Credits 3This class is concerned with the processes and procedures of understanding and ordering complex data into useful and persuasive information tools.
GPRT-306: Font Design
Credits 3Students in this class will explore classical and experimental letterform design to produce a complete alphabet.
THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GPRT-308: Archetype Press
Credits 3This course gives students hands-on experience with metal foundry and wood type.
GPRT-309: Type in Performance
Credits 3In this class we will explore how:
TYPOGRAPHY APPEARS AND CONTRIBUTES TO PERFORMANCE AND ART: avant garde theater, film, dance, poetry, music
YOU will research and organize quantities of visual material and CREATEYOUR OWN contributions to this field.
From John Cage symphony notations to Einstein on the Beach, Talking Heads and Devo to Rap, Duchamps and Schwitters collages, to Jasper Johns paintings Silent Films to Film Titles Concrete Poetry to Texting
We will look at the arts that use TYPE AS A FORCE, A PERSONALITY, A SIGNAL. Use Sound with Print
Guests in these fields will visit and illuminate
GPRT-320: Advanced Lettering
Credits 3The decorative letterform explored in the context of culture, history, and emotion.
GPRT-330: Photo for Graphic Designers
Credits 3In this class students will explore photography as a tool for communication. The course will cover technical issues including light, color, digital printing, and best practices for digital photography. It will also focus on the skills needed to create a clear and compelling image to communicate a concept and the aesthetic principles of composition, tone, and form. The course follows Narrative Imaging, refining the photographic skills and offering better options for self-made or directed image-making rather than stock or found photography.
GPRT-331: Photography for Art Direction
Credits 3Photography is the current universal language. This course will explore the use of photography as a creative tool for designers, creative directors, and others who wish to increase their skills to engage photography and photographers in their vision. We will study the history of collaborative image making while adding camera assignments to better understand technical issues including lensing, lighting, layout, color, file management, and image manipulation. Our focus is on the skills needed to discern the quality of an image and to direct and create original and compelling photographic communications as opposed to formulaic stock imagery."
GPRT-358: Archetype Press 2
Credits 3Using analog technology and typography, this class will challenge students to experiment with the voice of letterforms. Assignments include individual and collaborative projects based on haiku poetry and socially relevant themes printed on a Vandercook proof presses, including a large poster press. There will be a component that challenges the computer to design from an analog perspective through the use of AI, using the same type, content, and perimeters given to the students. Open to MGx students, students that have taken Archetype I, or by recommendation and invitation from faculty. [*Speculative design is an approach that focuses on imagining future scenarios and possibilities. It can be used to explore social, political, technological, and ethical issues and to generate new ideas and solutions.]
GPRT-402: Advanced Print Studio 7
Credits 3The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of "teacher", others may prefer to act as design director, giving students a professional design office experience.
GPRT-403: Advanced Type Studio
Credits 3The course teaches how to rethink and edit existing messages and typography into unique and experimental forms. Students will explore a variety of approaches to communicate with graphic forms, pattern, and typography. The solutions will focus on underlying structure and formality that frames an organic, fluid nature. This course will also explore multiple methods of creating: hand-drawn, digital, found materials, and other emerging technologies.
THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GPRT-406: Font Design 2
Credits 3Having completed Font Design 1, students will leverage the technical advantages of working with Glyphs to better understand and put into practice what is needed to develop font(s) for retail marketability. Students will have the option of approaching the class in two manners - and in some cases, may overlap the scope of both.
1. Traditional approach - develop further initiated font from Font Design 1. - Build out in to a 'family' of multi-weights and styles - Within each font, complete the necessary characters that are expected from a font that is suitable for retail/professional use. This includes: diacritics, numeral sets and symbols
Outcome - Documentation of process / Final presentation - Font developed to the extent that it can be proposed to a foundry - Font still needing more time - but far enough along for BETA
2. Conceptual approach - Create contextual / responsive font(s) - Utilize OTF feature scripting or other tech platforms - Narrow the task required of the font to (a) specific effect(s) - Build out necessary character sets to support desired effect - Employ feature scripting for seamless user experience
Outcome - Documentation of process / Final presentation - Font that is responsive to the content it is set in - Font could be considered for retail development
GPRT-452: Advanced Print Studio 8
Credits 3The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of ?teacher?, others may prefer to act as design director, giving students a professional design office experience.
GRFX-001: Archetype Press Workshop
Credits 0A "drop in" workshop for students enrolled in the Archetype Press course. A "0" unit, non-graded workshop. Students do not "register" for this workshop, just drop in.
GRFX-002: Revamp It Workshop
Credits 0This is a free, no credit workshop where the student will be guided in the improvement of the skills necessary for type/letterform and logotype/symbol manipulation. Students will be exposed to the perceptions, concepts and techniques that are used in the development of successful trademarks, logotypes and typographic imagery.
GRFX-003: Motion Workshop
Credits 0Motion Workshop is a structured lab with lecture and crit designed to explore difficult and advanced technical aspects of motion design. Explorations of professional motion design pipelines (renderfarm), nodal object and material creation (RedShift) as well as physics based and code based simulations will be discussed.
GRFX-081: Senior Portfolio Workshop
Credits 0This is a free, no credit workshop where the student will be guided in the improvement of the skills necessary for type/letterform and logotype/symbol manipulation. Students will be exposed to the perceptions, concepts and techniques that are used in the development of successful trademarks, logotypes and typographic imagery.
GRFX-100: DB: Linkedin Learning 1.0
Credits 1Digital Basics: LinkedIn Learning 1.0 is a self-directed course taught online that covers the basic principles of 2D design software such as Adobe Illustrator, Photoshop, and InDesign. It leverages the unique relationship ArtCenter has with LinkedIn Learning to educate students via a select set of online LinkedIn Learning videos. Students watch the videos, learn the content, and are assessed on their learning at the end of the term.
GRFX-250: Mid-Level Portfolio Review
Credits 0Required for all 4th term Graphic Design students. Portfolio review & successful review by Dept Chair.
GRFX-310: Exhibition Design
Credits 3In this class students will develop the concept and Integration of 3d, spatial, 2d, interactive, and digital to support a singular experiential narrative. The student will identify the audience, content, narrative of the experience, and visual language of the exhibition. Using these, the student will prototype with the narrative in mind, use exhibit content to tell a specific story using spatial, 3d, 2d, interactive or digital methods. The student will test the prototype to assess the audiences understanding of exhibit narrative visitor takeaways and big ideas.
GRFX-320: Environmental Graphics
Credits 3Environmental Graphics is the graphic design sub-discipline that integrates graphic design and typography into buildings, places, spaces and the outdoor environment. Public information design and narrative expression in physical space are primary components of the field and the class. Basic to the course is the assumption that nearly all graphic design fundamentals (proportion, rhythm, figure/ground, etc.) as well many of the principles of good typography are applicable to larger scale design and three-dimensional expression.
GRFX-330: Generative AI: Systems Design
Credits 3This studio focuses on the relation between Generative AI and Systems Design. By engaging with design questions related to automation, innovation, and vision (both human and non-human), we explore not only these tools, but also their impact on both the designer and the discipline of design. Rather than working against AI and design, here we will explore how to use AI as a powerful tool.
GRFX-400: Final Portfolio Review
Credits 0Required for all 7th term Graphic Design students. Portfolio review & successful review by Dept Chair.
GRFX-456: Portfolio & Career Preparation
Credits 3GRFX-474: Bag-It! With Paul Frank
Credits 3In this workshop led by Paul Frank, students will explore concept design and execution of a bag and ottoman collection based on a given theme. Topics covered: working from a concept, researching trends and influences, bag construction methods, fabric exploration and materials innovation, visual product storytelling, and collection development. Projects will include creation of a resource book, patternmaking, and developing an understanding of sewing techniques. For the final project, a completed bag and ottoman design, with one prototype of each, is required. Students interested in Illustration, graphic icons, accessories, apparel, and fashion design are welcome. Access to Sewing Lab equipment with assistance from instructor.
GRFX-590: Graphic Design Internship
Credits 6GRFX-595: Studio Independent Study
Credits 6GRFX-700: Completed Thesis
Credits 0GRFX-801A: TestLab Berlin: Studio 1
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
GRFX-801B: Testlab Berlin: Studio 2
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
GRFX-802A: TestLab Berlin: Studio 1
Credits 3TestlabBerlin is a sponsored studio abroad project. Projects utilize the city as a direct source for research, inspiration, and experimentation. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application, preferrably with Mediatecture experience.
Students will experiment with new creative strategies for art and design production, which will be informed by responses from a European and American audience. This feedback process will be enabled both through traditional and social media and through in-person and secondary interaction with the audience. the resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
GRFX-802B: Testlab Berlin: Studio 2
Credits 3TestlabBerlin is a sponsored studio abroad project. Projects utilize the city as a direct source for research, inspiration, and experimentation. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application, preferrably with Mediatecture experience.
Students will experiment with new creative strategies for art and design production, which will be informed by responses from a European and American audience. This feedback process will be enabled both through traditional and social media and through in-person and secondary interaction with the audience. the resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
GRFX-805A: TLB: Post-Humanism S1
Credits 3The future is already here, it's just not evenly distributed. Set against the backdrop of Berlin, this research-driven studio seeks to peel back layers of history to uncover a glimpse of the future. In response to the theme of Post-Humanism, students will use a transmedia toolkit to create intelligent graphic systems, dynamic experiences and immersive environments.
GRFX-805B: TLB: Post-Humanism S2
Credits 3The future is already here, it's just not evenly distributed. Set against the backdrop of Berlin, this research-driven studio seeks to peel back layers of history to uncover a glimpse of the future. In response to the theme of Post-Humanism, students will use a transmedia toolkit to create intelligent graphic systems, dynamic experiences and immersive environments.
GRFX-808A: Plan B: Spirit of Bauhaus S1
Credits 3When the Bauhaus was originally conceived, one of its primary intents was to address and capture the 'eternal human spirit' in art, design, and architecture. It sought and cultivated wonder, the utopian, the radical. It promoted 'look- ing' as an intellectual pursuit and considered every action in life as a medium for creativity. The Bauhaus was revolution- ary in its re-linking of the arts, crafts, life, and manufacturing. Driven by socialist ideals, it created a curriculum of new forms that helped craft the 'modern.' It did so by forging an art, design, and industry education bound by community, aesthetic risk, and the sharing of ideas and skills. Yet, over time, much of that initial spirit has been forgotten or reduced to cold and functional readings of what the Bauhaus was about. Plan B resists such narrow interpretations and sets out to revive the forgotten or overridden aspects of the Bauhaus-in addition to delineating its thinking, impact, and influence-by re-imagining them in a contemporary setting. Working with the idea of the contemporary as 'an experience of profound dissonance' with its time, project leaders will develop and implement a research-based and experimental Berlin program 'in the spirit of' the Bauhaus, where ideas, shapes, disciplines, and the virtual co-exist. The resulting work will then be showcased within the frame of an HMCT exhibition in L.A., along with satellite exhibits and events. Plan B conspires to recapture the daring 'spirit' of the Bauhaus so as to rediscover its heritage and imagine its future significance.
GRFX-808B: Plan B: Spirit of Bauhaus S2
Credits 3When the Bauhaus was originally conceived, one of its primary intents was to address and capture the 'eternal human spirit' in art, design, and architecture. It sought and cultivated wonder, the utopian, the radical. It promoted 'look- ing' as an intellectual pursuit and considered every action in life as a medium for creativity. The Bauhaus was revolution- ary in its re-linking of the arts, crafts, life, and manufacturing. Driven by socialist ideals, it created a curriculum of new forms that helped craft the 'modern.' It did so by forging an art, design, and industry education bound by community, aesthetic risk, and the sharing of ideas and skills. Yet, over time, much of that initial spirit has been forgotten or reduced to cold and functional readings of what the Bauhaus was about. Plan B resists such narrow interpretations and sets out to revive the forgotten or overridden aspects of the Bauhaus-in addition to delineating its thinking, impact, and influence-by re-imagining them in a contemporary setting. Working with the idea of the contemporary as 'an experience of profound dissonance' with its time, project leaders will develop and implement a research-based and experimental Berlin program 'in the spirit of' the Bauhaus, where ideas, shapes, disciplines, and the virtual co-exist. The resulting work will then be showcased within the frame of an HMCT exhibition in L.A., along with satellite exhibits and events. Plan B conspires to recapture the daring 'spirit' of the Bauhaus so as to rediscover its heritage and imagine its future significance.
GRFX-808C: Plan B: Spirit of Bauhaus S3
Credits 3When the Bauhaus was originally conceived, one of its primary intents was to address and capture the 'eternal human spirit' in art, design, and architecture. It sought and cultivated wonder, the utopian, the radical. It promoted 'look- ing' as an intellectual pursuit and considered every action in life as a medium for creativity. The Bauhaus was revolution- ary in its re-linking of the arts, crafts, life, and manufacturing. Driven by socialist ideals, it created a curriculum of new forms that helped craft the 'modern.' It did so by forging an art, design, and industry education bound by community, aesthetic risk, and the sharing of ideas and skills. Yet, over time, much of that initial spirit has been forgotten or reduced to cold and functional readings of what the Bauhaus was about. Plan B resists such narrow interpretations and sets out to revive the forgotten or overridden aspects of the Bauhaus-in addition to delineating its thinking, impact, and influence-by re-imagining them in a contemporary setting. Working with the idea of the contemporary as 'an experience of profound dissonance' with its time, project leaders will develop and implement a research-based and experimental Berlin program 'in the spirit of' the Bauhaus, where ideas, shapes, disciplines, and the virtual co-exist. The resulting work will then be showcased within the frame of an HMCT exhibition in L.A., along with satellite exhibits and events. Plan B conspires to recapture the daring 'spirit' of the Bauhaus so as to rediscover its heritage and imagine its future significance.
GRFX-809A: Bauhaus at 100 Studio 1
Credits 3The Bauhaus school in Germany (1919 - 1933) bridged the gap between art and industry, design and functionality. It brought together artists, craftsmen, architects and designers to engage in a dynamic conversation about the nature of ar in the age of technology. For ArtCenter designers, especially graphic designers, industrial designers and interaction designers, it remains one of the most influential and prominent schools of thought we follow in understanding the building principles of 2D, 3D and now virtual design. How can Bauhaus ideas resonate today by our interpreting simple, efficient and sustainable design successfully delivered with maximum impact through objects, communication and technology? Students will explore these ideas through multi-disciplinary teams, just as a Bauhaus studio might function, leveraging the talents of each other to build new and unexpected ideas toward powerful solutions. They will visit sites of the original Bauhaus schools in Weimar and Dessau while being based in Berlin to gain a deeper understanding of its rich history, its tenants and guiding principles that made it so impactful.
GRFX-809B: Bauhaus At 100 Studio 2
Credits 3The Bauhaus school in Germany (1919 - 1933) bridged the gap between art and industry, design and functionality. It brought together artists, craftsmen, architects and designers to engage in a dynamic conversation about the nature of ar in the age of technology. For ArtCenter designers, especially graphic designers, industrial designers and interaction designers, it remains one of the most influential and prominent schools of thought we follow in understanding the building principles of 2D, 3D and now virtual design. How can Bauhaus ideas resonate today by our interpreting simple, efficient and sustainable design successfully delivered with maximum impact through objects, communication and technology? Students will explore these ideas through multi-disciplinary teams, just as a Bauhaus studio might function, leveraging the talents of each other to build new and unexpected ideas toward powerful solutions. They will visit sites of the original Bauhaus schools in Weimar and Dessau while being based in Berlin to gain a deeper understanding of its rich history, its tenants and guiding principles that made it so impactful.
GRFX-809C: Bauhaus At 100 Studio 3
Credits 3The Bauhaus school in Germany (1919 - 1933) bridged the gap between art and industry, design and functionality. It brought together artists, craftsmen, architects and designers to engage in a dynamic conversation about the nature of ar in the age of technology. For ArtCenter designers, especially graphic designers, industrial designers and interaction designers, it remains one of the most influential and prominent schools of thought we follow in understanding the building principles of 2D, 3D and now virtual design. How can Bauhaus ideas resonate today by our interpreting simple, efficient and sustainable design successfully delivered with maximum impact through objects, communication and technology? Students will explore these ideas through multi-disciplinary teams, just as a Bauhaus studio might function, leveraging the talents of each other to build new and unexpected ideas toward powerful solutions. They will visit sites of the original Bauhaus schools in Weimar and Dessau while being based in Berlin to gain a deeper understanding of its rich history, its tenants and guiding principles that made it so impactful.
GRFX-811A: Test Lab Berlin: Travelism S1
Credits 3New York City and Berlin are world-class destinations that have extraordinary appeal to visitors. Both places are rich of outstanding culture, attractions, entertainment, nightlife and events, as well as multicultural neighborhoods to navigate and to explore.
In a first-ever official city-to-city tourism collaboration to share best practices, the Spring'20 TestLab project invites ArtCenter students to uncover new insights and create fresh thinking to address tourism challenges and opportunities for New York City and Berlin.
9 units Studio 6 units H+S (Cultural Immersion and German Language)
In partnership with the official destination marketing organizations visitBerlin and NYC & Company, ArtCenter students will immerse themselves consecutively in both creative capitals, informing the exploration, thinking and prototyping of creative solutions towards a new kind of responsible tourism.
GRFX-811B: Test Lab Berlin: Travelism S2
Credits 3New York City and Berlin are world-class destinations that have extraordinary appeal to visitors. Both places are rich of outstanding culture, attractions, entertainment, nightlife and events, as well as multicultural neighborhoods to navigate and to explore.
In a first-ever official city-to-city tourism collaboration to share best practices, the Spring'20 TestLab project invites ArtCenter students to uncover new insights and create fresh thinking to address tourism challenges and opportunities for New York City and Berlin.
9 units Studio 6 units H+S (Cultural Immersion and German Language)
In partnership with the official destination marketing organizations visitBerlin and NYC & Company, ArtCenter students will immerse themselves consecutively in both creative capitals, informing the exploration, thinking and prototyping of creative solutions towards a new kind of responsible tourism.
GRFX-811C: Test Lab Berlin: Travelism S3
Credits 3New York City and Berlin are world-class destinations that have extraordinary appeal to visitors. Both places are rich of outstanding culture, attractions, entertainment, nightlife and events, as well as multicultural neighborhoods to navigate and to explore.
In a first-ever official city-to-city tourism collaboration to share best practices, the Spring'20 TestLab project invites ArtCenter students to uncover new insights and create fresh thinking to address tourism challenges and opportunities for New York City and Berlin.
9 units Studio 6 units H+S (Cultural Immersion and German Language)
In partnership with the official destination marketing organizations visitBerlin and NYC & Company, ArtCenter students will immerse themselves consecutively in both creative capitals, informing the exploration, thinking and prototyping of creative solutions towards a new kind of responsible tourism.
GTRA-203: Intro to Transmedia 1
Credits 3Students will be introduced to foundational skills for designing spatial media by 1) Developing Concepts, 2) Fabricating Structures and 3) Integrating Graphics to 4) Navigate Immersive Environments
CLO's . Develop Spatial Concepts Prototype Spatial Media Understand Use Case Scenarios Navigate 4-dimensional Space . Integrate Graphic Narratives
GTRA-302: Comm Design 5: Transmedia
Credits 3Students in this course will develop skills in both iconic and typographic identities. Projects not only establish an identity, but thoroughly explore its function via a user manual and multiple applications.
GTRA-303: Type 5: Transmedia
Credits 3Students in Type 5 will develop a dynamic visual language, logotype, and graphic elements for a Cultural Entity that will engage innovative solutions and working prototypes for traditional and merging media to be appied to print, screen and apatial contexts.
THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GTRA-303: Type 5
Credits 3Students in Type 5 will develop a dynamic visual language, logotype, and graphic elements for a Cultural Entity that will engage innovative solutions and working prototypes for traditional and merging media to be appied to print, screen and apatial contexts.
THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GTRA-307: Generative Typography
Credits 3This course will explore the ways in which new tools, technologies and techniques are impacting the rapidly expanding field of typographic practice. Students will create dynamic typographic systems using modularity, data visualization, code-based operations and machine learning, among other tools and techniques.
THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GTRA-317: Generative Design: Transmedia
Credits 3This course will explore the ways in which new tools, technologies, and techniques are impacting the expanding field of graphic design. Students will use code to generate form, working with algorithmically driven type and image across screen, print, and space while examining how this approach to design is situated within historical, contemporary, and future contexts.
THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GTRA-352: Mediatecture
Credits 3An inter-disciplinary design studio exploring the current and emerging relationships between media, architecture and design.The synergy of electronic media and the built environment permeates and re-shapes our perception of everyday life; with moving images leaving the confinement of the TV screen to become a 3-dimensional building material in itself. The curriculum proposes and merges theory, research and practice towards the conception of new ideas and their embodiment and execution in a thought-provoking physical installation piece. Embracing the intersection of culture and technology, this course utilizes the tools at our disposal (software, digital film, video, modeling etc) to re-define or abolish the boundaries between thought and praxis. Open to senior students from all majors.
GTRA-402: Advanced Transmedia Studio 7
Credits 3The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of "teacher", others may prefer to act as design director, giving students a professional design office experience.
THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS
GTRA-452: Advanced Transmedia Studio 8
Credits 3The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of ?teacher?, others may prefer to act as design director, giving students a professional design office experience.
GVXD-202: Vis Ix Des1: Generative Des
Credits 3This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.
GVXD-203: Vis Ix Des 1: Intro to UI
Credits 3Web Design introduces students to web technologies and the basics of web design. They learn how to organize content, visually design sites, and build a working prototype by applying a basic understanding of HTML and CSS, also taught in the class. Students also take a workshop to help them with web technologies.
GVXD-204: Web Technologies
Credits 3This course is an introduction to Web Technologies, taught from the perspective of a designer not a programer. Focusing on type, layout and readability while retaining a responsive environment.
This covers HTML, with a strong emphasis on semantic HTML, and CSS. Basic Javascript techniques and Libraries for a more interactive experience. Browser based animation, transformation effects, and accessibility. Basic Search Engine Optimization (SEO) techniques, and basic web support and management (Host/Domain/IP addresses/FTP).
GVXD-252: Visual Ix Design 2: Web
Credits 3This course explores the foundations of interface design for the standard screen. Although this class can be taken independently, it is best taken concurrently with Scripting Foundations, the advantage being that one execution can be used for both classes.
By allowing students to develop ideas without the burden of having to make them, this course places the entire emphasis on the development and communication of strong concepts.
GVXD-254: Visual IxD 2: UX/UI
Credits 3Visual Interaction Design (VxD) covers the process of designing branded experiences through interactive systems that are largely visual in nature. Students are taken through the entire process of conceptualization, research, exploration, refinement, and communication of a project.
The course emphasizes process. To that end, it explores the application Experience Design through the use of scenario based methods; branding and visual design through the development of brand values and identity marks; Interaction and User Experience Design through the employment of research, structuring frameworks such as information taxonomies and wireframes, user testing, and behavior design; And design communication through the application of cinematics and storytelling.
It is possible, and even encouraged to use a project from a branding and identity class done previously or concurrently. Students will take a prototyping workshop concurrently to help them build prototypes of their designs.
GVXD-255: Advanced Web Technologies
Credits 3Advanced Web Technologies will provide students who have completed introductory and mid-level web courses the opportunity to produce graduation portfolio caliber web projects that will be worthy of recognition in competitions.
Students who complete Advanced Web Technologies will be able to 1.) Develop a strategic vision for a website that contributes to the greater web today 2.) Design a visual design that has excellent aesthetics and an easy-to-use user experience that leverages the unique benefits of the web 3.) Build a prototype that can be shared on the web and used without guidance 4.) Present prototypes and the final project applying research and project attributes.
GVXD-302: Vis Ix Des 3: Adv IxD
Credits 3This course explores how to design for information services across at least two standard forms of presentation: The web and mobile. Others if applicable. The course explores how to create effective and engaging designs for dynamic information across a variety of screens while maintaining brand identity.
GVXD-304: Visual IxD 3: UI Design
Credits 3User Interface Design introduces students to the discipline of designing user interfaces. The course teaches how to use structuring frameworks such as structure maps and wireframes to the components users interact with that allow them to achieve their goals with the system.
This course introduces principles that allow for good interface design, critical design patterns for various contexts, how to appropriately select patterns to promote more enjoyable interactions, and how to aesthetically design an interface to maximize delight and deliver on the product's communication objectives. Students will learn effective prototyping methods in order to present their designs and user test their hypotheses.
Students will take a prototyping workshop concurrently to help them build prototypes of their designs.
GVXD-305: Info Design: Data Viz
Credits 3Data visualizations help us tell stories about the world. Stories that compel us to action, that enlighten us with new information, or make us question our understanding of reality. By transforming raw data into visuals that are novel, informative, efficient, and aesthetically considered, visualizations let us see what the data have to say. In this course you will learn techniques and technologies for developing your own data visualizations. We will be looking at how to gather data from a variety of sources, how to preprocess the acquired data for use in visualizations, how to use out of the box techniques to visualize the data, and how to create custom software for truly unique data visualizations.
Students in DataViz will be able to: (CLO1) Create a meaningful visual representation of a data set, (CLO2) Understand the psychological impact of color, image, shape, and time in a visualization context, (CLO3) Aquire, evaluate, and process data from online and offline sources, (CLO4) Present their work and give a meaningful explanation of it to their peers as well as critique the work of their peers.
GVXD-307: Generative Design
Credits 3Generative Design teaches how to use code to create designs. It introduces scripting through a series of projects that are largely visual in nature, and exposes students to the value of generating designs or design elements through the use of code. It emphasizes those experiences and design challenges that are either unique to or best handled by the creation of a program rather than other means.
GVXD-402: Advanced VxD Studio 7
Credits 3This class charts a course beyond traditional interactive media and standard presentation systems into the realm of interaction design for physical devices. It allows students to explore the possibilities when both the interface and device are being designed simultaneously. It does this in the context of collaborative projects with students from product and transportation.
GVXD-403: Advanced Prototyping
Credits 3Course Description: Learn to create high fidelity prototypes of digital projects for mobile devices such as phones, tablets, and smart watches with the goal of presenting their interfaces, interactions, and behaviors as closely as possible. In order to focus the course's full attention on prototyping, it is advised that students enter the class with a project that is already designed (completed interfaces and flow). However, it is certainly expected that the design will get refined and perfected within the course.
Course Learning Objectives: Students in Advanced Prototyping will be able to 1) learn and effectively use different fidelities of prototyping in order to aid in the design of a project. 2) Prototype a visual interactive experience to a high degree of fidelity. 3) Refine a detailed design based on issues learned from observing a target audience using their prototype.
GVXD-411: Digital Solutions Making
Credits 3Students will bring in a project/product from a previous term they would like to evolve further, with emphasis on digital products, e.g., a service or application. This class works by combining design, branding, marketing, product making, and business thinking to create a working proof of concept (prototype) and business pitch deck. The class format will act like a guided study, where the students and instructor will meet weekly to discuss strategy and overall creative / business direction.
GVXD-452: Advanced VxD Studio 8
Credits 3This class charts a course beyond traditional interactive media and standard presentation systems into the realm of interaction design for physical devices. It allows students to explore the possibilities when both the interface and device are being designed simultaneously. It does this in the context of collaborative projects with students from product and transportation.
HBPP-801A: TestLab Berlin: HBUS Elective
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
HHUM-801A: TestLab Berlin:German Lang
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
HSAP-805A: TLB: Post-Humanism HS1
Credits 3The future is already here, it's just not evenly distributed. Set against the backdrop of Berlin, this research-driven studio seeks to peel back layers of history to uncover a glimpse of the future. In response to the theme of Post-Humanism, students will use a transmedia toolkit to create intelligent graphic systems, dynamic experiences and immersive environments.
HSAP-805B: TLB: Post-Humanism HS2
Credits 3The future is already here, it's just not evenly distributed. Set against the backdrop of Berlin, this research-driven studio seeks to peel back layers of history to uncover a glimpse of the future. In response to the theme of Post-Humanism, students will use a transmedia toolkit to create intelligent graphic systems, dynamic experiences and immersive environments.
HSAP-805C: TLB: Post-Hmn Cltrl Imrsn
Credits 3The future is already here, it's just not evenly distributed. Set against the backdrop of Berlin, this research-driven studio seeks to peel back layers of history to uncover a glimpse of the future. In response to the theme of Post-Humanism, students will use a transmedia toolkit to create intelligent graphic systems, dynamic experiences and immersive environments.
HSAP-808A: Plan B:Spirit of Bauhaus H&S1
Credits 3When the Bauhaus was originally conceived, one of its primary intents was to address and capture the 'eternal human spirit' in art, design, and architecture. It sought and cultivated wonder, the utopian, the radical. It promoted 'look- ing' as an intellectual pursuit and considered every action in life as a medium for creativity. The Bauhaus was revolution- ary in its re-linking of the arts, crafts, life, and manufacturing. Driven by socialist ideals, it created a curriculum of new forms that helped craft the 'modern.' It did so by forging an art, design, and industry education bound by community, aesthetic risk, and the sharing of ideas and skills. Yet, over time, much of that initial spirit has been forgotten or reduced to cold and functional readings of what the Bauhaus was about. Plan B resists such narrow interpretations and sets out to revive the forgotten or overridden aspects of the Bauhaus-in addition to delineating its thinking, impact, and influence-by re-imagining them in a contemporary setting. Working with the idea of the contemporary as 'an experience of profound dissonance' with its time, project leaders will develop and implement a research-based and experimental Berlin program 'in the spirit of' the Bauhaus, where ideas, shapes, disciplines, and the virtual co-exist. The resulting work will then be showcased within the frame of an HMCT exhibition in L.A., along with satellite exhibits and events. Plan B conspires to recapture the daring 'spirit' of the Bauhaus so as to rediscover its heritage and imagine its future significance.
HSAP-808B: Plan B:Spirit of Bauhaus H&S2
Credits 3When the Bauhaus was originally conceived, one of its primary intents was to address and capture the 'eternal human spirit' in art, design, and architecture. It sought and cultivated wonder, the utopian, the radical. It promoted 'look- ing' as an intellectual pursuit and considered every action in life as a medium for creativity. The Bauhaus was revolution- ary in its re-linking of the arts, crafts, life, and manufacturing. Driven by socialist ideals, it created a curriculum of new forms that helped craft the 'modern.' It did so by forging an art, design, and industry education bound by community, aesthetic risk, and the sharing of ideas and skills. Yet, over time, much of that initial spirit has been forgotten or reduced to cold and functional readings of what the Bauhaus was about. Plan B resists such narrow interpretations and sets out to revive the forgotten or overridden aspects of the Bauhaus-in addition to delineating its thinking, impact, and influence-by re-imagining them in a contemporary setting. Working with the idea of the contemporary as 'an experience of profound dissonance' with its time, project leaders will develop and implement a research-based and experimental Berlin program 'in the spirit of' the Bauhaus, where ideas, shapes, disciplines, and the virtual co-exist. The resulting work will then be showcased within the frame of an HMCT exhibition in L.A., along with satellite exhibits and events. Plan B conspires to recapture the daring 'spirit' of the Bauhaus so as to rediscover its heritage and imagine its future significance.
HSAP-809A: Bauhaus At 100: German Lang.
Credits 3The Bauhaus school in Germany (1919 - 1933) bridged the gap between art and industry, design and functionality. It brought together artists, craftsmen, architects and designers to engage in a dynamic conversation about the nature of ar in the age of technology. For ArtCenter designers, especially graphic designers, industrial designers and interaction designers, it remains one of the most influential and prominent schools of thought we follow in understanding the building principles of 2D, 3D and now virtual design. How can Bauhaus ideas resonate today by our interpreting simple, efficient and sustainable design successfully delivered with maximum impact through objects, communication and technology? Students will explore these ideas through multi-disciplinary teams, just as a Bauhaus studio might function, leveraging the talents of each other to build new and unexpected ideas toward powerful solutions. They will visit sites of the original Bauhaus schools in Weimar and Dessau while being based in Berlin to gain a deeper understanding of its rich history, its tenants and guiding principles that made it so impactful.
HSAP-809B: Bauhaus At 100: Cultrl Imrsn
Credits 3The Bauhaus school in Germany (1919 - 1933) bridged the gap between art and industry, design and functionality. It brought together artists, craftsmen, architects and designers to engage in a dynamic conversation about the nature of ar in the age of technology. For ArtCenter designers, especially graphic designers, industrial designers and interaction designers, it remains one of the most influential and prominent schools of thought we follow in understanding the building principles of 2D, 3D and now virtual design. How can Bauhaus ideas resonate today by our interpreting simple, efficient and sustainable design successfully delivered with maximum impact through objects, communication and technology? Students will explore these ideas through multi-disciplinary teams, just as a Bauhaus studio might function, leveraging the talents of each other to build new and unexpected ideas toward powerful solutions. They will visit sites of the original Bauhaus schools in Weimar and Dessau while being based in Berlin to gain a deeper understanding of its rich history, its tenants and guiding principles that made it so impactful.
HSAP-811A: TLB: Travelism Cltrl Imrsn
Credits 3New York City and Berlin are world-class destinations that have extraordinary appeal to visitors. Both places are rich of outstanding culture, attractions, entertainment, nightlife and events, as well as multicultural neighborhoods to navigate and to explore.
In a first-ever official city-to-city tourism collaboration to share best practices, the Spring'20 TestLab project invites ArtCenter students to uncover new insights and create fresh thinking to address tourism challenges and opportunities for New York City and Berlin.
9 units Studio 6 units H+S (Cultural Immersion and German Language)
In partnership with the official destination marketing organizations visitBerlin and NYC & Company, ArtCenter students will immerse themselves consecutively in both creative capitals, informing the exploration, thinking and prototyping of creative solutions towards a new kind of responsible tourism.
HSAP-811B: TLB: Travelism German Lang
Credits 3New York City and Berlin are world-class destinations that have extraordinary appeal to visitors. Both places are rich of outstanding culture, attractions, entertainment, nightlife and events, as well as multicultural neighborhoods to navigate and to explore.
In a first-ever official city-to-city tourism collaboration to share best practices, the Spring'20 TestLab project invites ArtCenter students to uncover new insights and create fresh thinking to address tourism challenges and opportunities for New York City and Berlin.
9 units Studio 6 units H+S (Cultural Immersion and German Language)
In partnership with the official destination marketing organizations visitBerlin and NYC & Company, ArtCenter students will immerse themselves consecutively in both creative capitals, informing the exploration, thinking and prototyping of creative solutions towards a new kind of responsible tourism.
HSAP-811C: TLB: The Berlin Way
Credits 3This class provides a first-hand immersion into the vibrant creative industries of Berlin to explore the "Berlin Way" of living & making in one of the world's most dynamic creative environments. Through the lens of social science, students will gain insights about the interrelationship of Berlin's development as a city with the evolution of its creative industries. Berlin's magnetism to the creative class has dramatically increased over the past twenty years. Ironically, the city's economic stagnation in the early 2000s, which came after a very brief post-reunification gold rush, turned out to be fertile ground on which the German capital's current status as creative global hub could flourish. The combination of cheap inner-city property and strong endorsement of creative freedom helped revive Berlin, which now draws artists and cultural entrepreneurs from around the world. Tech and web entrepreneurs, who are following in increasing numbers artists, designers, writers, and musicians from around the world, have established themselves in Berlin over the past few years and helped create a dynamic economic base for the creative industries and for the city as a whole. Berlin's urban density mixes living and workspaces, facilitated by a shared, highly integrated transport system. Informal encounters between greatly diverse populations are a daily reality, making the city a place of inclusion and constant creative inspiration. Built on rich sediments of cultural heritage, Berlin's pavement is literally vibrating with creative energy from the underground. Cultural trends born in various subcultures quickly find their way into the mainstream, allowing for rapid innovation in design, technology, and cultural expression. In addition to guest lectures and discussions with Berlin-based experts (architectural historians, urban developers, city marketeers, etc.) students will meet and interview protagonists of Berlin's creative scene, visit their studios, and will also learn to search and discover the next up-and-coming talents of Berlin. Collectively, all participants of this course will contribute through writing, audio-visual edits and visual interpretations to a webbased knowledge base that maps the ever-evolving creative industries of Berlin. The Berlin Way project could evolve into an ongoing signature project of the ArtCenter Berlin studio, a resource to current and future Testlab Berlin participants - and potentially to the creative industries of Berlin.
HSCI-801A: TestLab Berlin: HSCI Elective
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
HSOC-801A: TestLab Berlin:Cultrl Immrsn
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
HSOC-801B: TestLab Berlin:HSOC Elective
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
HSOC-801B: TestLab Berlin:HSOC Elective
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
SAP-828: testlabBerlin
Credits 3What is health and wellness for the millennial generation? How does the notion of physicality, beauty and wellbeing evolve in times of deep cultural technological shifts and profoundly changing values? The diverse and futureforward city of Berlin serves as resource and test lab for explorations on the leading edge between culture and commerce. Goal of this studio abroad project is to create fresh thinking that can augment the individual and social perception and experience in the realm of health and wellness. Areas of creative exploration of this transdisciplinary studio sponsored by Johnson & Johnson will include temporary Pop-up retail & wellness spaces and visionary applications for emerging media mobile / wearable / social / participatory / immersive / augmented). The testlabBerlin studio will be situated in one of the most exciting emerging locations, Bikini Berlin. The project will be connected to the international fashion and trend show Bread&Butter, and to the design festival DMY. Mentorship of the Art Center student team will be provided by a group of leading Berlin-based designers and artists.
testlabBerlin is a sponsored 14 week studio abroad project in the summer term 2011. Full semester credit: 12 units studio credit / 6 units of HDS credit.
Available to fifth term and above students by application. Lead faculty: Rob Ball
SAP-828A: Testlab Berlin: Studio 1
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Real-life design challenge in a studio setting.
Project is funded by Art Center and supplemented by a consortium of outside partners.
SAP-828B: Testlab Berlin: Studio 2
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Real-life design challenge in a studio setting.
Project is funded by Art Center and supplemented by a consortium of outside partners.
SAP-828C: Testlab Berlin: Studio 3
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Real-life design challenge in a studio setting.
Project is funded by Art Center and supplemented by a consortium of outside partners.
SAP-828D: Testlab Berlin: PRP
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Real-life design challenge in a studio setting.
Project is funded by Art Center and supplemented by a consortium of outside partners.
SAP-828E: Testlab Berlin: CUL
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Real-life design challenge in a studio setting.
Project is funded by Art Center and supplemented by a consortium of outside partners.
SAP-828F: Testlab Berlin: HMN
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Real-life design challenge in a studio setting.
Project is funded by Art Center and supplemented by a consortium of outside partners.
SAP-828G: Testlab Berlin: Studio 4
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Real-life design challenge in a studio setting.
Project is funded by Art Center and supplemented by a consortium of outside partners.
SAP-828H: Testlab Berlin: MAT
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Real-life design challenge in a studio setting.
Project is funded by Art Center and supplemented by a consortium of outside partners.
SAP-851: TestLabBerlin-Mobilities 2012
Credits 3The Art Center Design Team that will be conducting on-site research and creating visionary concepts that focus on how people, goods and information may move and be experienced by Berlins Millennial generation 10 years in the future.
Working in a Pop-up studio, interdisciplinary student teams will investigate historical, contemporary and future MOBILITIES to envision and create sustainable mobility scenarios for Berlins young professionals. Students will use the experience of living and working in Berlin as the platform for their investigations into a broad range of urban mobile lifestyles and into social, environmental, economic and political/regulatory practices around this topic. Students will learn how to use lifecycle assessment as part of their investigation. Research findings, field trips, guest lecturers and special guests will inform the creative process. As deliverables, the student teamswill produce content and media-rich future scenarios for urban mobility. To facilitate and enrich the design outcomes, the MOBILITIES 2022 Studio will run concurrently with a 5th term Transportation Design Studio at the Pasadena Campus. This Pasadena Team will partner with the Berlin Team to assist in concept development, prototyping and model making, collaborating to help turn the Berlin Teams proposals into sophisticated design solutions in digital and hard-model form.
This and other TestLab sections will combine for 12 units of Studio credit and 6 units of Humanities and Design Sciences.
Available to fifth term and above students by application.
SAP-852: TestLabBerlin-Mobilities 2012
Credits 3The Art Center Design Team that will be conducting on-site research and creating visionary concepts that focus on how people, goods and information may move and be experienced by Berlins Millennial generation 10 years in the future.
Working in a Pop-up studio, interdisciplinary student teams will investigate historical, contemporary and future MOBILITIES to envision and create sustainable mobility scenarios for Berlins young professionals. Students will use the experience of living and working in Berlin as the platform for their investigations into a broad range of urban mobile lifestyles and into social, environmental, economic and political/regulatory practices around this topic. Students will learn how to use lifecycle assessment as part of their investigation. Research findings, field trips, guest lecturers and special guests will inform the creative process. As deliverables, the student teamswill produce content and media-rich future scenarios for urban mobility. To facilitate and enrich the design outcomes, the MOBILITIES 2022 Studio will run concurrently with a 5th term Transportation Design Studio at the Pasadena Campus. This Pasadena Team will partner with the Berlin Team to assist in concept development, prototyping and model making, collaborating to help turn the Berlin Teams proposals into sophisticated design solutions in digital and hard-model form.
This and other TestLab sections will combine for 12 units of Studio credit and 6 units of Humanities and Design Sciences.
Available to fifth term and above students by application.
SAP-853: TestLabBerlin-Mobilities 2012
Credits 3The Art Center Design Team that will be conducting on-site research and creating visionary concepts that focus on how people, goods and information may move and be experienced by Berlins Millennial generation 10 years in the future.
Working in a Pop-up studio, interdisciplinary student teams will investigate historical, contemporary and future MOBILITIES to envision and create sustainable mobility scenarios for Berlins young professionals. Students will use the experience of living and working in Berlin as the platform for their investigations into a broad range of urban mobile lifestyles and into social, environmental, economic and political/regulatory practices around this topic. Students will learn how to use lifecycle assessment as part of their investigation. Research findings, field trips, guest lecturers and special guests will inform the creative process. As deliverables, the student teamswill produce content and media-rich future scenarios for urban mobility. To facilitate and enrich the design outcomes, the MOBILITIES 2022 Studio will run concurrently with a 5th term Transportation Design Studio at the Pasadena Campus. This Pasadena Team will partner with the Berlin Team to assist in concept development, prototyping and model making, collaborating to help turn the Berlin Teams proposals into sophisticated design solutions in digital and hard-model form.
This and other TestLab sections will combine for 12 units of Studio credit and 6 units of Humanities and Design Sciences.
Available to fifth term and above students by application.
SAP-854: TestLabBerlin-Mobilities 2012
Credits 3The Art Center Design Team that will be conducting on-site research and creating visionary concepts that focus on how people, goods and information may move and be experienced by Berlins Millennial generation 10 years in the future.
Working in a Pop-up studio, interdisciplinary student teams will investigate historical, contemporary and future MOBILITIES to envision and create sustainable mobility scenarios for Berlins young professionals. Students will use the experience of living and working in Berlin as the platform for their investigations into a broad range of urban mobile lifestyles and into social, environmental, economic and political/regulatory practices around this topic. Students will learn how to use lifecycle assessment as part of their investigation. Research findings, field trips, guest lecturers and special guests will inform the creative process. As deliverables, the student teamswill produce content and media-rich future scenarios for urban mobility. To facilitate and enrich the design outcomes, the MOBILITIES 2022 Studio will run concurrently with a 5th term Transportation Design Studio at the Pasadena Campus. This Pasadena Team will partner with the Berlin Team to assist in concept development, prototyping and model making, collaborating to help turn the Berlin Teams proposals into sophisticated design solutions in digital and hard-model form.
This and other TestLab sections will combine for 12 units of Studio credit and 6 units of Humanities and Design Sciences.
Available to fifth term and above students by application.
SAP-858A: Underground Berlin: Studio 1
Credits 3Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering.
Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs.
How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits?
How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge?
15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication.
Teams will explore Berlin's creative underground inspired by one of these lenses:
- The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.
SAP-858A: Underground Berlin: Studio 1
Credits 3Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering.
Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs.
How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits?
How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge?
15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication.
Teams will explore Berlin's creative underground inspired by one of these lenses:
- The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.
SAP-858B: Underground Berlin: Studio 2
Credits 3Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering.
Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs.
How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits?
How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge?
15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication.
Teams will explore Berlin's creative underground inspired by one of these lenses:
- The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.
SAP-858C: Underground Berlin: Studio 3
Credits 3Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering.
Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs.
How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits?
How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge?
15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication.
Teams will explore Berlin's creative underground inspired by one of these lenses:
- The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.
SAP-858D: Underground Berlin: Studio 4
Credits 3Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering.
Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs.
How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits?
How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge?
15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication.
Teams will explore Berlin's creative underground inspired by one of these lenses:
- The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.
SAP-858E: Underground Berlin: Humanities
Credits 3Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering.
Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs.
How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits?
How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge?
15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication.
Teams will explore Berlin's creative underground inspired by one of these lenses:
- The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.
SAP-858F: Underground Berlin: Social Sci
Credits 3Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering.
Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs.
How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits?
How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge?
15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication.
Teams will explore Berlin's creative underground inspired by one of these lenses:
- The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.
SAP-858G: Underground Berlin: Bus+PRP
Credits 3Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering.
Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs.
How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits?
How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge?
15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication.
Teams will explore Berlin's creative underground inspired by one of these lenses:
- The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.
SAP-859A: TestLab Berlin:Cultrl Immrsn
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
SAP-859B: TestLab Berlin:German Lang
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
SAP-859C: TestLab Berlin: H&S Elective
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
SAP-859D: TestLab Berlin: Studio 1
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
SAP-859E: Testlab Berlin: Studio 2
Credits 3TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin.
Available to fifth term and above students by application.
Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.
TDS-361A: Greenies
Credits 3Explore how Greenies could use packaging design to create healthy snacking moments for dogs, both in and out of the home environment.
The challenge is to develop design thinking around how Greenies could create healthy snacking moments for dogs through the use of packaging, product, behavior and further experiences to expand other healthy "snacking" segments for pets - modeled after healthy snacking products in the human snacking space.
TDS-365: TDS: Type + Authorship
Credits 3On day one students conjure, discuss, and immediately write their way into a book of collective thematic interest. Every week they write their way deeper into a specific project and fine tune it through the course of the first month. Then the drawing begins. The class functions as a multi-disciplinary studio environment to draw, photograph, illustrate, and graphically impregnate a ripe topic (like hair, animals, the encyclopedia). It's about moving quickly. No running in place. It's about speed and follow-through, dedication to an idea. Writing in class, writing at home,rewriting, editing, analyzing. Developing new collaborative skills and trust, finding a stronger textual and image voice.
The class offers connections between design and literature by shaping new associations of word and image through the intersection of writing and its translation into print. We spend the term emphasizing iterative designing and image-making around original content. Weeks 9-11 are spent in an in-class editorial workshop environment where students operate both independently and by sharing workloads and responsibilities to produce a literary arts publication. Students are given job titles such as editor, art director and image editor to stress the importance of leadership within a collaboration. Weeks 12-14 are spent in production and working with a printer. Students write, design, art a 90-100 page publication / refining typographic skills to express hierarchies between titling, running texts, marginal texts / hone image-making and image editing skills / production skills / working with a budget and deadline.
TDS-410A: (RE)SEARCH FOR HEALTH (DM)
Credits 3THE (RE)SEARCH FOR INCLUSIVE HEALTHCARE in partnership with Cedars-Sinai Research
Clinical trials are a wide range of research studies used by researchers and hospitals to better understand how to improve health outcomes. Diverse and representative participation in clinical trials is key to developing equitable health recommendations, policies and treatments. Cedars-Sinai Research Center for Health Equity wants to encourage more participation in clinical trials from all communities, especially those in the Latinx and Korean communities. This studio challenges design students to create strong messaging, materials and distribution systems to help community-based healthcare providers, advocates and leaders spread the word on what different types of clinical trials are, why they are important and why folks from all communities should participate.
This course is eligible for the Designmatters Minor in Social Innovation.
TDS-410B: Mobile Detection Van (DM TDS)
Credits 3California has the 2nd lowest rate of lung cancer screening in the U.S. There are a lot of barriers to lung cancer screenings, including stringent eligibility requirements, the stigma around smoking leading to patients not self-reporting their smoking habits accurately, and access to hospitals that typically have the machines used for the screenings. In response, Cedars-Sinai is launching a mobile lung cancer screening van in 2025; this will be the first van of its kind in California! The van will travel to neighborhood health clinics around the Southern California region to serve communities that face even more barriers to access these kinds of screenings, and are impacted more by lung cancer. Cedars-Sinai is asking ArtCenter students to create the brand and user experience for the van and a community-based campaign that will raise awareness of lung cancer screenings for health providers and patients over the age of 45, especially from populations that are more impacted by lung cancer.
TDS-417A: SIG - B2B & B2C Brdng & Pkg
Credits 3Students will be challenged to enhance SIG's classic portion packs functionality, image, and on-shelf impact. Additionally, students will explore sustainable packaging solutions for SIG's multi-portion packs while maintaining important packaging characteristics pertaining to ease of use, transport, and stackable nature. And lastly, SIG is inviting ArtCenter students to create a B2B visual brand language conveying SIG's unique core values and personality for its filling machines.
TDS-418A: KBA-NotaSys
Credits 3Topic: Explore what banknotes will look like in fifteen to twenty years from now, from a functional point of view combined with pleasing aesthetics. Taking as the focus the consumers/users point of view, students will explore the functionality of cash and its alternative solutions, advantages and disadvantages of each alternative and the main value both today and in the future. Will banknotes become hybrid and/or incorporate more technologies? What will they look like? How will they be used? Further exploration will include: the social responsibility of cash, what kind of payment can be automated.
In what ways can these new technologies keep the main advantages of cash: anonymity, ease of use and certainty in transactions?
TDS-429A: Sig Sponsored Project
Credits 3Students will explore new and innovative solutions and options for SIG's family of current liter-size and single serve packaging products. This will include multipacks of existing packing products plus designs for a new tethered closure for both drink-from and pour-from packaging that will remain attached to the package after being opened. They will further explore options to improve the packaging material surface with embossing, debossing and other features.
TDS-432A: Entrepreneur's Branding Lab
Credits 3This new TDS graphic design course you will help you translate your idea into a marketable brand as you execute it through various communication platforms.
It can be a project from a completed course or something self-initiated. Or, you can find a new subject to work with once you start the class.
This course will help you understand of how to:
. execute a cohesive and robust cross-media branding campaign . research and utilize economic/industry trends . develop agile and effective presentation skills in a variety of settings, including virtual, physical and digital . assess the business ramifications of what you create . integrate business practice as a prototyping tool in your design process.
This class offers discussions of design thinking, requires rigorous iteration, emphasizes critiques of design work, includes guest speakers and field trips, and the potential to fully develop your product or service into a real business venture.
TDS-434: Connecting Underserved
Credits 3Teens who are already parents are at the highest risk for unplanned pregnancy (7x higher risk that teens who are not already parents), and often face social isolation, stigma and mental health issues at higher rates than their peers. A new mobile health program, created by Sentient Research with a grant from IDEO, provides key parenting & relationship-building resources, peer-to-peer support and family planning information to young parents, ages 16-21. In this studio, ArtCenter students will help design and facilitate focus groups with the target audience of young parents to generate insights and co-create a brand and campaign for the mobile health program. What should the program look and feel like? How will the target users discover and interact with the program? What will make this program a success for young parents? Studio outcomes may be implemented in a pilot rollout of the program in San Francisco and Los Angeles.
TDS-438: Meyers Manx
Credits 3Meyers Manx is the legendary California automotive company that created the original Dune Buggy and became synonymous with beach culture. Now under the design leadership of ArtCenter alumnus Freeman Thomas (formerly with Porsche, Audi, VW, DaimlerChrysler and Ford), Meyers Manx is expanding into new vehicle segments, pushing the industry in new directions and looking to bring fun and playful driving experiences to a whole new generation. In this "Summer of Smiles" sponsored studio, Transportation Design students will be challenged to explore new opportunities for the Meyers Manx brand, coming up with vehicle concepts (interior and exterior) that celebrate the driving experience and convey a sense of movement, playfulness and excitement. As a lifestyle brand, Meyers Manx also wants students from Graphic Design to work as a small creative agency creating the 'brand experience' from communications campaign packaging, apparel, and accessories that complement the vehicles. As part of the research phase of the project, students will visit the new Meyers Manx studio in Costa Mesa and get the opportunity experience the thrill of taking a dune buggy across the sand.
TDS-438A: Meyers Manx: Re-Envisioning
Credits 3This will be a term-long assignment that allows the student individually as well as collaboratively to immerse themselves in the Myers Manx brand of yesterday, today, and tomorrow. The challenge is to create an overarching visual identity system including a logo, proprietary photographic style, color palette, illustration (if applicable), graphic elements and typographic style that honors the Myers Manx brand history but can accommodate the future of the organization. We will demonstrate this range by focusing on a range of brand touch-points including digital, environmental, packaging, marketing communications, motion and co-branded partnerships. For Motion/Illustration only: We will also pursue a motion deliverable that will codify these brand assets in a way that could lend themselves to future touch-points like trade shows, event spaces and/or the Peterson Museum Cafe?.
TDS-458B: Good Stopping Point: LGBTQIA
Credits 3Cedars-Sinai Research Center for Health Equity has received a grant from the LA County Department of Health Services to develop a first-of-its-kind community Learning Collaborative made up of health, advocacy and service organizations to address tobacco usage in LGBTQIA+ communities, which as a population has some of the highest tobacco usage rates in the U.S. (25% compared to 14% of the general population). In this studio, students will learn about the possible causes of the high usage rates, the health outcomes related to tobacco use, and the history of LGBTQIA+ health activism and advocacy to develop a visual identity, campaign and materials for the community organizations in the Learning Collaborative to share best practices to help folks start the process of quitting tobacco use.
TDS-458C: Vaccinate Pasadena!
Credits 3Data shows that Pasadena's vaccination efforts have been more successful than surrounding cities, but unevenly distributed. While overall 99.7% of Pasadena residents having received at least one dose of the vaccine, Black and Latinx populations, as well as children aged 5-11 and adults aged 18-44, have lower rates of vaccination. In addition, the vaccine will soon be approved for the final group of the youngest children, aged 0-4, with the decision power resting with their parents and guardians. What can be done to support vaccination rates for all of these populations? How can people be directed to trustworthy and reliable sources about health information? What can be done to help people navigate the healthcare system and get access to the vaccines? In this studio, students will work with the Pasadena Public Health Department and on-the-ground subject matter experts such as promotoras, lay health advocates who connect Spanish-speaking communities with the healthcare system, and community clinics to develop a community-based campaign to address these questions, using traditional and non-traditional media and methods.
TDS-459: California Wildfire Prevention
Credits 3Wildfires are one of the most urgent dangers facing California today, partly due to climate change and drought. Air pollution from wildfires also worsens global warming. ArtCenter, in collaboration with the American Red Cross Pacific Division, has received a prestigious grant from the state fire authority, CAL FIRE, to conceive a visually compelling statewide campaign to rally the public in preventing wildfires. The campaign will focus on digital forms of communication (e.g., email, social media, web, electronic press kits). High-caliber experts in science, disaster planning, and firefighting will serve as technical advisors for the class.